Moutai Fungsi Bungkus Ombak dening Yu Kai Liu

Karya Moutai Fungsi Bungkus Ombak dening Yu Kai Liu minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Moutai Fungsi Bungkus Ombak

dening Yu Kai Liu

Klien: Shenzhen yoto Packaging Technology Co.,Ltd.

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

17,708

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #101364

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Moutai Fungsi Bungkus Ombak

Moutai iku desain kemasan kanggo minuman baijiu Tiongkok. Kothak iki minangka sing pisanan nerapake prinsip pola owah-owahan kertu tarik ing struktur kemasan. Nalika kertu ditarik, ilustrasi sing dicithak owah, ngungkapake rolas kewan zodiak Tiongkok lan tokoh mitologi sing kumpul kanggo pesta ing Kutha Maotai. Ilustrasi kasebut ngrujuk marang budaya lan estetika tradisional Tiongkok. Botol digawe kanthi teknologi keramik. Kertas timbul telung dimensi kanthi suhu rendah digunakake supaya pola tetep setya karo aslinya. Kothak kasebut ukurane 140 kanthi 125 kanthi 300 milimeter.

Pangakuan

Babagan A' Design Award Perunggu

Moutai Fungsi Bungkus Ombak menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Moutai Fungsi Bungkus Ombak dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Moutai Fungsi Bungkus Ombak nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Ukuran & Kemasan: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Tag: maotai, baijiu, illustration, zodiac, packaging design
Teknologi Produksi: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Tantangan Desain: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Riset: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspirasi: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Durasi Proyek: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Alur Operasi: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Anggota Tim: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun