Menton Kemasan Banyu Rasa dening Sidel Machinery Shanghai Co.,Ltd.

Karya Menton Kemasan Banyu Rasa dening Sidel Machinery Shanghai Co.,Ltd. minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Menton Kemasan Banyu Rasa

dening Sidel Machinery Shanghai Co.,Ltd.

Klien: Sidel Machinery (Shanghai) Co.,Ltd.

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

11,271

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #101535

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Menton Kemasan Banyu Rasa

Menton minangka desain kemasan kanggo banyu kanthi rasa lembut kang digawe saka jeruk lemon impor. Desain iki nggunakake paduan warna kang cerah kang ngelingake dina prei ing pesisir Mediterania kang sumunar srengengene. Motif ilustrasi lemon kang acak nggawe suasana santai lan nyengkuyung sifat alami lan sehat saka inuman kasebut. Warna biru metalik nyawijikake macem-macem rasa lan menehi gambaran kang alus tumrap merek iki. Botol kang lurus digawe saka PET lan bobote mung 17,85 gram kanggo ukuran 500 mililiter, kang ngirit materi lan energi sajrone proses produksi.

Pangakuan

Babagan A' Design Award Perunggu

Menton Kemasan Banyu Rasa menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Menton Kemasan Banyu Rasa dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Menton Kemasan Banyu Rasa nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Ukuran & Kemasan: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Tag: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Teknologi Produksi: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Tantangan Desain: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Riset: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Inspirasi: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Durasi Proyek: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Alur Operasi: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Paten: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Anggota Tim: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Kredit Gambar: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini