Utobeera Kemasan Bir Woh-wohan dening Jansword Zhu

Karya Utobeera Kemasan Bir Woh-wohan dening Jansword Zhu minangka pemenang sing diajeni banget saka A' Design Award Wesi 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2020

Utobeera Kemasan Bir Woh-wohan

dening Jansword Zhu

Klien: Jansword zhu

Pemenang A' Design Award Wesi ing Kategori Bungkusan

15,454

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #102296

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Utobeera Kemasan Bir Woh-wohan

Utobeera minangka desain kemasan kanggo bir woh-wohan. Jeneng Utobeera diilhami saka tembung Utopia, lan iki nggambarake nilai-nilai merek yaiku kesetaraan, hak asasi manungsa, kaanekaragaman, keunikan lan katresnan. Papat tokoh kondhang saka sejarah seni ditafsirake maneh kanthi gaya ilustrasi psikedelik: wong topi karya Rene Magritte, cah wadon nganggo klambi Tionghoa, Bacchus, dewa anggur, lan dewa umur dawa Tionghoa. Saben woh ing karya seni asline diganti dadi wujud woh digital. Desain iki nyritakake budaya cyberpunk lan nggunakake warna Pantone sarta teknik foil pressing.

Pangakuan

Babagan A' Design Award Wesi

Utobeera Kemasan Bir Woh-wohan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Utobeera Kemasan Bir Woh-wohan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Utobeera Kemasan Bir Woh-wohan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Ukuran & Kemasan: 50mm*50mm*210mm
Tag: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Teknologi Produksi: Pantone color used, foiled press
Tantangan Desain: Concept of the illustration
Riset: The trend research of Youngers.
Inspirasi: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Durasi Proyek: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Alur Operasi: The key frame proceeding illustrations.
Paten: Copyrights belong to Utobeera and Jansword zhu.
Anggota Tim: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang