Tucher AEcht Nuernberger Kellerbier Desain Kemasan Bir Bavarian dening Bloom GmbH Nuernberg

Karya Tucher AEcht Nuernberger Kellerbier Desain Kemasan Bir Bavarian dening Bloom GmbH Nuernberg minangka pemenang sing diajeni banget saka A' Design Award Emas 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2020

Tucher AEcht Nuernberger Kellerbier Desain Kemasan Bir Bavarian

dening Bloom GmbH Nuernberg

Klien: Bloom GmbH Nürnberg

Pemenang A' Design Award Emas ing Kategori Bungkusan

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Warna

Desaine

Babagan Tucher AEcht Nuernberger Kellerbier Desain Kemasan Bir Bavarian

Ing jaman abad pertengahan, pabrik bir lokal ngidini umure bir umure luwih saka 600 taun ing sangisore kastil Nuremberg. Ngurmati sejarah iki, bungkus "AEcht Nuernberger Kellerbier" saiki katon asli. Label bir nuduhake gambar tangan kastil sing lungguh ing watu lan tong kayu ing rong, digawe kanthi font jinis gaya vintage. Label panyegel karo merek dagang "St Mauritius" perusahaan lan gabus mahkota warna tembaga ngirimake kerajinan lan kepercayaan.

Pangakuan

Babagan A' Design Award Emas

Tucher AEcht Nuernberger Kellerbier Desain Kemasan Bir Bavarian menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Tucher AEcht Nuernberger Kellerbier Desain Kemasan Bir Bavarian dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Tucher AEcht Nuernberger Kellerbier Desain Kemasan Bir Bavarian nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Ukuran & Kemasan: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Tag: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Tantangan Desain: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Inspirasi: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Paten: Tucher Bräu GmbH und Co. KG
Anggota Tim: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Kredit Gambar: Bloom GmbH Nürnberg