Tongrentang Zhima Health Desain Interior Ritel dening Yong Wong

Karya Tongrentang Zhima Health Desain Interior Ritel dening Yong Wong minangka pemenang sing diajeni banget saka A' Design Award Emas 2021 sing bergengsi ing Kategori Kompetisi Desain Ruang Njero lan Pameran.

EmasNjero Griya· 2021

Tongrentang Zhima Health Desain Interior Ritel

dening Yong Wong

Klien: Beijing Tongrentang Health

Pemenang A' Design Award Emas ing Kategori Njero Griya

21,079

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #108738

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Tongrentang Zhima Health Desain Interior Ritel

Tongrentang Zhima Health iku toko pengalaman sing mapan ing Beijing. Toko iki jembaré 5000 meter persegi ing telung lantai. Suplemen dietari, panganan nutrisi lan produk perawatan kesehatan sing kalebu teknologi kesehatan disedhiyakake ing sak panggonan. Bahan-bahan sing kontras kanthi area sing amba, kayata kayu solid lan kuningan, ditrapake ing interioré. Saka lantai dhasar munggah, ana patang tema sing disuguhake, yaiku pitakonan, panganan, pemulihan lan penyembuhan. Toko iki uga dadi papan sosial sing nyaman kanggo para pelanggan.

Pangakuan

Babagan A' Design Award Emas

Tongrentang Zhima Health Desain Interior Ritel menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Tongrentang Zhima Health Desain Interior Ritel dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Tongrentang Zhima Health Desain Interior Ritel nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Ukuran & Kemasan: 5000 square meters, 3 floors
Tag: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Teknologi Produksi: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Tantangan Desain: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Riset: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspirasi: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Durasi Proyek: This project started in May 2019 and finished in December 2019 in Beijing.
Alur Operasi: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Anggota Tim: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Kredit Gambar: Beijing Wuxiang Space Architecture Design