Organic Rice Tas dening Kazuo Fukushima and Haruka Takeuchi

Karya Organic Rice Tas dening Kazuo Fukushima and Haruka Takeuchi minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Organic Rice Tas

dening Kazuo Fukushima and Haruka Takeuchi

Klien: China State Farms Agribusiness Corp

Pemenang A' Design Award Perak ing Kategori Bungkusan

32,349

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #114666

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Organic Rice Tas

Proyek iki sing ngemas perasaan para pengrajin sing nggawe sega enak ing Wuchang. Ide desain yaiku karpet emas alami. Digawe desain, sing digandhengake karo pemandangan ing ngendi sawah sing amba katon emas. Paket kasebut minangka karpet beras emas. Dadi wangun paket vakum minangka blok kaya kubus. Kajaba iku, ilustrasi bebek kanggo mbuktekake pertanian organik. Desain sing mung ngemas nilai pertanian organik ing Wuchang.

Pangakuan

Babagan A' Design Award Perak

Organic Rice Tas menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Organic Rice Tas dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Organic Rice Tas iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Ukuran & Kemasan: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Tag: Organic, Rice, Package, China, Duck
Teknologi Produksi: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Tantangan Desain: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Riset: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Inspirasi: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Durasi Proyek: The project started in September 2019 and finished in September 2020 in Shanghai.
Alur Operasi: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Paten: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Anggota Tim: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Kredit Gambar: Image: Photographer zhu Jie