Family Series Kemasan Baijiu dening Mason Wang

Karya Family Series Kemasan Baijiu dening Mason Wang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2021

Family Series Kemasan Baijiu

dening Mason Wang

Klien: Gui Brewery Co., Ltd.

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

12,576

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #117380

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Family Series Kemasan Baijiu

Family Series minangka desain kemasan kanggo Baijiu rasa maotai, digawe kanggo patang acara urip utama ing budaya tradhisional Tionghoa: pernikahan, kelairan, ulang tahun, lan promosi/kenaikan pangkat. Saben kemasan nganggo werna abang lan emas, werna sing ana gandhengane karo perayaan lan kaluhuran. Motife kalebu luan lan feng kanggo pernikahan, kylin kanggo momongan, iwak mas lan naga emas kanggo promosi karir, sarta wit pinus lan bangau putih kanggo umur dawa. Bagean botol sing dekoratif digawe saka zinc alloy die-cast kanthi efek relief lan lapisan emas. Tutupe dumadi saka rong bagean sing bakal rusak nalika dibukak, mbantu nyegah pemalsuan.

Pangakuan

Babagan A' Design Award Perunggu

Family Series Kemasan Baijiu menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Family Series Kemasan Baijiu dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Family Series Kemasan Baijiu nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
Ukuran & Kemasan: Width 105mm x Depth 105mm x Height 260mm
Tag: Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
Teknologi Produksi: 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery.
Tantangan Desain: The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Riset: When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
Inspirasi: The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
Durasi Proyek: This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
Alur Operasi: Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
Anggota Tim: Wuhan Pufan Advertising Co., Ltd