Mminni Kemasan Omben-omben Beralkohol dening Wen Liu, Qiumin Chen and Weijie Kang

Karya Mminni Kemasan Omben-omben Beralkohol dening Wen Liu, Qiumin Chen and Weijie Kang minangka pemenang sing diajeni banget saka A' Design Award Emas 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2021

Mminni Kemasan Omben-omben Beralkohol

dening Wen Liu, Qiumin Chen and Weijie Kang

Klien: Changyu

Pemenang A' Design Award Emas ing Kategori Bungkusan

34,477

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #119485

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Mminni Kemasan Omben-omben Beralkohol

Mminni yaiku desain kemasan kanggo brendi sing digawe kanggo konsumen enom. Set iki isine anggur dhasar, anggur campuran lan sakumpulan piranti kanggo nyampur, saengga rasa pribadi bisa disiapake tanpa tuku produk tambahan. Aksara X nglambangake perkara sing durung dimangerteni lan kemungkinan sing isih mbukak, lan werna digunakake kanggo ngedohake produk saka tampilan tradisional brendi. Botol-botole digawe saka kaca kanthi proses pembakaran dekoratif, lan kothak dibentuk nganggo cetakan plastik. Set iki ukurane 198,8 kaping 122,8 kaping 122,8 milimeter.

Pangakuan

Babagan A' Design Award Emas

Mminni Kemasan Omben-omben Beralkohol menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Mminni Kemasan Omben-omben Beralkohol dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Mminni Kemasan Omben-omben Beralkohol nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Ukuran & Kemasan: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Tag: X-lab, unknown, exploration, fashion, interaction, mixing
Teknologi Produksi: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Tantangan Desain: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Riset: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspirasi: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Durasi Proyek: 2020.02~2020.05 Shenzhen, China
Alur Operasi: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Anggota Tim: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang