Daejeon Bruce Rice Cake Redesign Fungsi Utama Kemasan Kue Beras dening Choulsoon Park

Karya Daejeon Bruce Rice Cake Redesign Fungsi Utama Kemasan Kue Beras dening Choulsoon Park minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2021

Daejeon Bruce Rice Cake Redesign Fungsi Utama Kemasan Kue Beras

dening Choulsoon Park

Klien: Soongraphic

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

11,548

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #120168

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Daejeon Bruce Rice Cake Redesign Fungsi Utama Kemasan Kue Beras

Teks Buku: Daejeon Bruce Rice Cake Redesign minangka desain kemasan kanggo produk kue beras sing didol dening perusahaan panganan manis ing wilayah Daejeon. Gambar saka sangang lambang utama Daejeon dicithak ing kemasan, saengga para pembeli nampa informasi pariwisata lokal bebarengan karo produke. Jajaran produk iki dipérang dadi telung seri miturut rasane, lan saben seri nggunakake warna alami saka bahan utamane kanggo nuduhake rasane. Jeneng produk katon nganggo basa Korea lan Inggris. Kertas kandel digunakake, saengga kemasan bisa ngadeg utawa disèlèhaké lèmèh lan ora gampang rusak.

Pangakuan

Babagan A' Design Award Perunggu

Daejeon Bruce Rice Cake Redesign Fungsi Utama Kemasan Kue Beras menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Daejeon Bruce Rice Cake Redesign Fungsi Utama Kemasan Kue Beras dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Daejeon Bruce Rice Cake Redesign Fungsi Utama Kemasan Kue Beras nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Ukuran & Kemasan: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tag: Illustration, Graphic, Design, Package
Teknologi Produksi: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Tantangan Desain: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Riset: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspirasi: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Durasi Proyek: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Alur Operasi: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Anggota Tim: Individual