Solemici Packaging Fungsi Utama: Paket Produk Daging dening Dmitry Kultygin

Karya Solemici Packaging Fungsi Utama: Paket Produk Daging dening Dmitry Kultygin minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Solemici Packaging Fungsi Utama: Paket Produk Daging

dening Dmitry Kultygin

Klien: Dmitry Kultygin

Pemenang A' Design Award Perak ing Kategori Bungkusan

25,271

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #120913

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Solemici Packaging Fungsi Utama: Paket Produk Daging

Solemici yaiku desain paket kanggo panganan daging Italia sing lezat kayata salami lan prosciutto. Desain iki mbandhingake rasa produk karo karya seni agung jaman Renaissance. Paket utamane yaiku baki plastik sing dicithak nganggo tekstur marmer. Header kertas digawe nganggo cithakan offset lan cap foil emas, sing nyengkuyung sipat premium saka produk. Baki iki ukurane 225 mm dhuwure lan 123 mm ambane. Warna sing padhang lan detail sing kontras mbantu produk katon menonjol ing rak toko. Desain iki uga nggambarake pakurmatan marang cara produksi tradisional.

Pangakuan

Babagan A' Design Award Perak

Solemici Packaging Fungsi Utama: Paket Produk Daging menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Solemici Packaging Fungsi Utama: Paket Produk Daging dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Solemici Packaging Fungsi Utama: Paket Produk Daging iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Ukuran & Kemasan: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tag: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Teknologi Produksi: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Tantangan Desain: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Riset: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspirasi: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Durasi Proyek: The project started in December 2020 in Moscow
Alur Operasi: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Anggota Tim: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin