Ying Hua Qing Su Packing dening Jin Zhang

Karya Ying Hua Qing Su Packing dening Jin Zhang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Ying Hua Qing Su Packing

dening Jin Zhang

Klien: Ying Hua Qing Su

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

15,132

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #126385

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Ying Hua Qing Su Packing

Ing ngarep kothak hadiah ditutupi kembang sakura, cocog karo bangunan landmark ing Wuhan, nuduhake vitalitas musim semi lan karakteristik lokal. Walet karo surat cinta menehi gambar emosi romantis, karakter ing taun 1990-an nambah rasa retro, nyorot ciri-ciri kerajinan merek lawas abad. Desain kothak njero bisa dilipat kanthi cerdas dadi bentuk kembang sakura, sing cocog karo kothak ngisor tlaga biru, mbentuk rasa estetis saka Cherry Blossom sing tiba ing tlaga.

Pangakuan

Babagan A' Design Award Perunggu

Ying Hua Qing Su Packing menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Ying Hua Qing Su Packing dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Ying Hua Qing Su Packing nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Ukuran & Kemasan: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Tag: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Teknologi Produksi: Coated paper with gray board, hot Blue Gold
Tantangan Desain: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Riset: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Inspirasi: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Durasi Proyek: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Alur Operasi: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Anggota Tim: Designer:Jin Zhang
Illustrator:Ru Jun