Jinlongquan Yanzhi Packing dening Jin Zhang

Karya Jinlongquan Yanzhi Packing dening Jin Zhang minangka pemenang sing diajeni banget saka A' Design Award Wesi 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2022

Jinlongquan Yanzhi Packing

dening Jin Zhang

Klien: InBev jinlongquan beer (Hubei)

Pemenang A' Design Award Wesi ing Kategori Bungkusan

14,249

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #126388

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Jinlongquan Yanzhi Packing

Merek Jinlongquan wis ana ing Hubei luwih saka 40 taun. Wektu iki, nggawe seri bir sing bisa makili budaya Hubei. Desainer nggunakake kaligrafi Cina kanggo nyebut budaya dialek. Ing wektu sing padha, dheweke nglukis bangunan lan sistem banyu sing paling representatif ing Hubei (Hubei nduweni reputasi minangka provinsi kanthi ewonan tlaga), karakter lan adegan konsumsi, lan nggabungake rasa urip lan rasa fashion. Wong bisa ngomong babagan dialek ing botol. Deleng kutha asal sampeyan ing ilustrasi kanggo nambah interaksi karo konsumen.

Pangakuan

Babagan A' Design Award Wesi

Jinlongquan Yanzhi Packing menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Jinlongquan Yanzhi Packing dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Jinlongquan Yanzhi Packing diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Ukuran & Kemasan: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Tag: Beer, Hubei, dialect, illustration, Calligraphy, China
Teknologi Produksi: Glass bottle aluminized paper
Tantangan Desain: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Riset: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspirasi: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Durasi Proyek: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Alur Operasi: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Paten: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Anggota Tim: Creative director: Jin Zhang