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The Treasure of Zbojniks Label Botol dening Sasha Sharavarau

Karya The Treasure of Zbojniks Label Botol dening Sasha Sharavarau minangka pemenang sing diajeni banget saka A' Design Award Emas 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.


EmasBungkusan· 2022

The Treasure of Zbojniks Label Botol

dening Sasha Sharavarau

Klien: St. Nicolaus (client company); Zbojnicka (brand)

Pemenang A' Design Award Emas ing Kategori Bungkusan

49,537

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #127368

Warna

Desaine

Babagan The Treasure of Zbojniks Label Botol

The Treasure of Zbojniks yaiku desain label kanggo distilat woh-wohan Zbojnicka. Zbojnicka ing basa Slowakia tegese kagungane Zbojnik. Zbojnik yaiku para begal sing melu ing pambrontakan nglawan sistem perbudakan tanah, lan masarakat percaya yen dheweke ndhelikake bandha ing pagunungan Slowakia. Label iki nampilake distilat kasebut minangka bandhane para Zbojnik. Gunung Velky Rozsutec ditampilake ing sisih ndhuwur, lan ornamen Slowakia saka macem-macem wilayah dadi pigura desain iki. Ilustrasi gaya ukiran dicithak nganggo rong warna ing kertas krim matte kanthi tekstur alus. Jeneng produk ditrapake nganggo embossing emas.

Pangakuan

Babagan A' Design Award Emas

The Treasure of Zbojniks Label Botol menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. The Treasure of Zbojniks Label Botol dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. The Treasure of Zbojniks Label Botol nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Ukuran & Kemasan
The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Tag
packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Teknologi Produksi
The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Tantangan Desain
The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Inspirasi
People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Durasi Proyek
The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Alur Operasi
The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Anggota Tim
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Kredit Gambar
Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)

Disponsori

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