XinJiHao 10 Kemasan Teh dening Evan Chen

Karya XinJiHao 10 Kemasan Teh dening Evan Chen minangka pemenang sing diajeni banget saka A' Design Award Emas 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2022

XinJiHao 10 Kemasan Teh

dening Evan Chen

Klien: Bama Tea Co., Ltd

Pemenang A' Design Award Emas ing Kategori Bungkusan

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Verifikasi Status Penghargaan kanggo #127647

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

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Babagan XinJiHao 10 Kemasan Teh

Ing proses njupuk kue teh sing umur sepuluh taun sing disimpen ing gudang garing internal, konsumen mbukak kothak teh saka garis salib emas, kaya-kaya mbukak umur emas sepuluh taun. Pola gunung ing kothak njaba lan patung gunung telung dimensi ing pot njero makili gunung sing dilewati teh ing proses transportasi lan gunung sing nglairake teh mungguh, nggawe Pu kuna & #039 ; teh wadhah karo memori unik.

Pangakuan

Babagan A' Design Award Emas

XinJiHao 10 Kemasan Teh menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. XinJiHao 10 Kemasan Teh dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. XinJiHao 10 Kemasan Teh nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
Ukuran & Kemasan: 3000mm*3000mm*3000mm
Tag: logo，packaging，illustrations，graphics
Teknologi Produksi: Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
Tantangan Desain: How to combine the quality of "Black Gold Decade" with visual expression.
Riset: This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
Inspirasi: Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
Durasi Proyek: The project was launched in Suzhou in March 2021.
Alur Operasi: The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
Paten: BamaTea
Anggota Tim: WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen
Kredit Gambar: BamaTea