Bay Toko Ritel Kosmetik dening SIG Design

Karya Bay Toko Ritel Kosmetik dening SIG Design minangka pemenang sing diajeni banget saka A' Design Award Wesi 2022 sing bergengsi ing Kategori Kompetisi Desain Ruang Njero lan Pameran.

WesiNjero Griya· 2022

Bay Toko Ritel Kosmetik

dening SIG Design

Klien: Sephora

Pemenang A' Design Award Wesi ing Kategori Njero Griya

10,434

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #127738

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Bay Toko Ritel Kosmetik

Garis ireng lan putih sing apik ing Sephora digunakake minangka fokus visual kanggo nuntun aliran wong lan nggawa pengalaman konsumen sing luwih apik. Ilusi optik lan komposisi linear ombak mbentuk teluk Sephora, nyebabake pengalaman visual sing beda. Garis ing kolom ireng lan putih ditambahi menyang interior ruang, saéngga mbentuk panuntun visual alami.

Pangakuan

Babagan A' Design Award Wesi

Bay Toko Ritel Kosmetik menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Bay Toko Ritel Kosmetik dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Bay Toko Ritel Kosmetik diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Ukuran & Kemasan: The project space is 424 ㎡.
Tag: cosmetics retail space, bay, stripes, consuming experience
Teknologi Produksi: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Tantangan Desain: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Riset: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspirasi: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Durasi Proyek: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Alur Operasi: /
Anggota Tim: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Kredit Gambar: Image #1-image #5 Photographer ：Lerong Huang