Karya Toji Kothak Lilin dening Xiaoman Fu minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Toji Kothak Lilin

dening Xiaoman Fu

Klien: 3Dollar Design Studio

Pemenang A' Design Award Perak ing Kategori Bungkusan

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Verifikasi Status Penghargaan kanggo #130742

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Toji Kothak Lilin

Toji minangka kothak paket sing digawe kanggo lilin. Guntingan lengkung ing ngarep kothak nambahi wilayah katon saka ilustrasi ing njero, saengga sebagian saka critane bisa dideleng luwih dhisik sadurunge kothak dibukak. Kothak iki digawe saka kardus 1000 gram kanthi finishing frosted, proses tumonjol ing sisih ndhuwur lan cap emas ing ilustrasi njero. Warna utama yaiku biru saturasi endhek, jambon, kuning lan oranye-coklat, sing dipilih miturut crita sing beda-beda. Kothak dibukak saka sisih ndhuwur, lan lilin diselehake ing sisih ngisor. Saben kothak ukurane 100 kali 100 kali 120 milimeter.

Pangakuan

Babagan A' Design Award Perak

Toji Kothak Lilin menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Toji Kothak Lilin dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Toji Kothak Lilin iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This unique box was developed for the candles. In order to connect the outside of the box with the illustration inside better, arc cutting was made on the front to increase the visible area inside. The visible part is equivalent to the preview part, presenting the story to the viewer in a more hierarchical way. The frosting process was used to make the box, to make it more quality. According to different stories, the main colors are low saturation blue, pink, yellow and orange-brown, which achieve a higher effect in hand feeling and vision.
Ukuran & Kemasan: Width 100mm x Depth 100mm x Height 120mm
Tag: Candle,Package,Label,Box,Brand Identity
Teknologi Produksi: The box is made by 1000g cardboard with raising process on top and gold stamping in the interior illustration
Tantangan Desain: The hardest part of the project was modeling the boxes, because there wasn't a familiar model of box in the market, the team need to make the blueprint of the box and keep modeling and fixing until the boxes can be produce by the factory.
Riset: The project was began with the idea to develop a series of boxes for candles that are special, unique and different from what consumers can get in the current market. A mixed research was used during the project, the team went to several malls' candle sections to observe consumers' taste of purchases. Online researches was processed during the beginning of the project, the result showed that consumers would prefer to purchase candles from famous brands rather than cheap products when the packagings are familiar. According to the research, a large number of candles’ packaging are familiar, some products only have normal boxes and logos on them. The team wanted to become a game changer to break the packaging balance in the market, the boxes of Toji was self-developed by the members in the team. After the researched was made on the boxes in the market, the Toji boxes went though designing, modeling and sampling and finally became what it looks like in the final.
Inspirasi: Toji was inspired by the Карачун Day of the Magyar people. This day has the shortest day time and the longest shadow time. The ancient Turkic people would gather together and light a huge bonfire to celebrate the end of the long cold night, and also through flames. The warmth overcomes the long cold night. Therefore, the sundial is used as the brand logo. The design theme of the packing boxes is humanity. The four stories represent courage, trust, eternity and love.
Durasi Proyek: The project started in June 2021 and finished in September 2021 in Xiamen.
Alur Operasi: The Toji candle boxes are opened on the top, and the candle itself is nicely place in the bottom part of the box. Each illustration was customized by the stories from the Toji series. The products become "live" and unique products due to the stories came with them. consumers can read the letters and watch illustrations to get to know the story behind each flavor.
Anggota Tim: Creative Director: Xiaoman Fu
Illustrator: Cyan Hong
Kredit Gambar: Image credit: Moon Away Studio / Petrel