Strong Tiger Fungsi Utama: Kemasan Minuman Keras dening Tiger Pan

Karya Strong Tiger Fungsi Utama: Kemasan Minuman Keras dening Tiger Pan minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Strong Tiger Fungsi Utama: Kemasan Minuman Keras

dening Tiger Pan

Klien: Beijing Shunxin Agriculture Holding Co., Ltd.

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

14,731

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #130958

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Strong Tiger Fungsi Utama: Kemasan Minuman Keras

Teks Buku: Strong Tiger minangka desain kemasan edisi winates kanggo baijiu Tiongkok. Desain iki nandhani Taun Macan ing Zodiak Tiongkok. Sirah macan digambar kanthi wangun abstrak, kainspirasi saka topi baja samurai saka jaman Warring States ing Jepang. Garis lurus sing landhep mbentuk awak botol lan nedahake watak sing kuwat lan ora gampang nyerah. Botol digawe saka kaca, sing nambahi kilap lan tekstur ing permukaan sarta mbedakake produk iki saka botol keramik. Werna sing cerah lan tata letak informasi sing cetha mbiyantu para pembeli ngenali produk saka kadohan.

Pangakuan

Babagan A' Design Award Perunggu

Strong Tiger Fungsi Utama: Kemasan Minuman Keras menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Strong Tiger Fungsi Utama: Kemasan Minuman Keras dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Strong Tiger Fungsi Utama: Kemasan Minuman Keras nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
Ukuran & Kemasan: Width 71.5mm x depth 92.5mm x height 393mm
Tag: Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
Teknologi Produksi: The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
Tantangan Desain: The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Riset: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Inspirasi: Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
Durasi Proyek: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Alur Operasi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Anggota Tim: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie
Kredit Gambar: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan