DamoWang Taurine Energy Drink Kemasan Minuman Energi dening Chi Forest

Karya DamoWang Taurine Energy Drink Kemasan Minuman Energi dening Chi Forest minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

DamoWang Taurine Energy Drink Kemasan Minuman Energi

dening Chi Forest

Klien: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

15,898

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #135611

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan DamoWang Taurine Energy Drink Kemasan Minuman Energi

Teks Buku: DamoWang Taurine Energy Drink minangka minuman fungsional sing dikemas ing kaleng wesi 250 mililiter. Kaleng iki ukurane 65,6 kanthi 91,8 milimeter lan digawe kanthi cetakan transparan gloss dhuwur ing logam. Gambar karya iki nampilake sosok sing diilhami saka Chiyou, prajurit saka mitologi Tionghoa, dibarengi sikap jempol ndhuwur sing nuduhake kekuwatan lan kapercayan diri. Minuman iki ngandhut ginseng lan wolfberry Cina, jamu tradisional sing digunakake kanggo mulihake vitalitas. Kaleng logam sing wis akrab iki gampang dicekel lan cepet dadi adhem.

Pangakuan

Babagan A' Design Award Perunggu

DamoWang Taurine Energy Drink Kemasan Minuman Energi menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. DamoWang Taurine Energy Drink Kemasan Minuman Energi dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. DamoWang Taurine Energy Drink Kemasan Minuman Energi nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Ukuran & Kemasan: 65.6mm x 91.8mm
Tag: Branding, Packaging, Chinese National Tide
Teknologi Produksi: High gloss iron transparent printing can on iron cans.
Tantangan Desain: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Riset: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspirasi: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Durasi Proyek: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Alur Operasi: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Anggota Tim: Yushu Zhang, Yiqun Tang
Kredit Gambar: Yushu Zhang, Yiqun Tang