Alpine Sprout Kemasan Teh Ijo dening Jie Yang

Karya Alpine Sprout Kemasan Teh Ijo dening Jie Yang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Alpine Sprout Kemasan Teh Ijo

dening Jie Yang

Klien: Decelent

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

13,811

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #140005

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Alpine Sprout Kemasan Teh Ijo

Alpine Sprout minangka desain kemasan kanggo teh ijo pegunungan sing ditandur ing Kabupaten Wufeng, Provinsi Hubei, China. Wit tehe thukul ing gunung dhuwur lan tebing, saengga proses metik godhonge angel banget. Wangun abstrak gunung sing curam lan kaligrafi Tionghoa katon ing kothak njaba kanggo nggambarake lingkungan tanem sing curam lan gawean para pemetik teh. Pola timbul lan cecawis ing sisih kothak ngelingake marang dalan kuna Teh lan Jaran (Tea Horse Road). Kothak njaba digawe saka karton sing bisa kaurai kanthi alami, dene tehe dibungkus nganggo kanthong kertas sing uga bisa kaurai ing njero kothak.

Pangakuan

Babagan A' Design Award Perunggu

Alpine Sprout Kemasan Teh Ijo menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Alpine Sprout Kemasan Teh Ijo dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Alpine Sprout Kemasan Teh Ijo nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Ukuran & Kemasan: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Tag: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Teknologi Produksi: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Tantangan Desain: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Riset: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Inspirasi: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Durasi Proyek: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Alur Operasi: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Anggota Tim: JieYang