Gui Ba Fang Kemasan Baijiu dening Yanhui Zhang

Karya Gui Ba Fang Kemasan Baijiu dening Yanhui Zhang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2023

Gui Ba Fang Kemasan Baijiu

dening Yanhui Zhang

Klien: Wuhan Pufine Creative Technology Co., Ltd.

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

13,247

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #141115

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Gui Ba Fang Kemasan Baijiu

Gui Ba Fang minangka desain kemasan kanggo minuman keras baijiu Tiongkok. Desain iki nyerep saka seni lan sejarah Dinasti Tang. Tema iki diinspirasi saka crita babagan kaisar Tang kang nampa tamu saka pirang-pirang negara. Kaligrafi tradisional, seni ukir segel, lan motif fresko Dunhuang ditrapake ing kothak hadiah lan botol. Botol keramik wolung sisih nggambarake sambutan saka kabeh arah. Ing njero kothak, ana ilustrasi kang nampilake kaisar nglayani para tamu. Kothak lan botol iki bisa disimpen lan dienggo maneh minangka barang hiasan.

Pangakuan

Babagan A' Design Award Perunggu

Gui Ba Fang Kemasan Baijiu menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Gui Ba Fang Kemasan Baijiu dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Gui Ba Fang Kemasan Baijiu nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: In a theme of “Culture of The Great Tang Dynasty”, this Chinese Baijiu reflects a nice vision of harmonious development and national peace, expressing the artistic and cultural values of oriental aesthetics by applying a blend of the histories, art and culture of the prosperous Tang Dynasty with the product in the form of Chinese traditional calligraphy, seal cutting, painting and art crafts. It combines the history, culture and social scenes tightly with the product and also represents the wishes of the company to inherit and carry forward the virtues of traditional culture.
Ukuran & Kemasan: Gift Box Size: L 280mm* W 155mm * H 110mm
Bottle Size: D 78mm * H 233mm
Tag: High-end gift, oriental aesthetic, Chinese ceramic, Chinese Baijiu, Baijiu Design
Teknologi Produksi: The color of emperor's costume represents the highest rank. Inside the box, the exquisite picture of Emperor entertaining guests tells a story in cultural and artistic way. The octagonal ceramic bottle implies welcoming guests from all ways. Its cultural connotation is improved as the calligraphy with a meaning of harmonious coexistence is employed. A theme of “eight phoenixes worship the sun” indicates positive and harmonious development.
Tantangan Desain: One of the hardest part of the whole design comes in the early stage, a large amount of information needs to be sorted and screened and then following a work of integration and refinement of the creativity which related to its theme, for instance, the drawing of illustrations requires a fusion of historical stories and Dunhuang frescoes. Another is in the process of communication and implementation of how to represent the sense of product quality on its packaging material and technological process.
Riset: Chinese Baijiu, in addition to its role in social occasion and emotional communication, it is also a key part of Chinese history and culture, this is why it is regarded as a consumer goods founded on the basis of history and culture. Nowadays, traditional culture is need a continuous protection and inheritance while the rest of liquors have begun to affect younger generation. It enriches the connotation and quality of the product, and also inherits cultural virtues and lifestyle when the traditional culture, history and art are merged in it.
Inspirasi: Tang Dynasty, the most noticeable, prosperous and open dynasty in Chinese history. Inspired by the history of the Emperor of Tang Dynasty welcoming guests from all over the world, this product tights the culture of Baijiu closely with the history, cultural values, social scenes and emotional resonance in the form of Chinese traditional calligraphy, seal cutting and the Dunhuang frescoes to boost the connotation of the product and highlight its theme as well.
Durasi Proyek: The project started in Dec.,2021 in Wuhan and finished in June,2022 in Wuhan, and was launched in China in July,2022.
Alur Operasi: The history, culture and art of Tang Dynasty are blended together in this product to spark the customers to research and adore the history, traditional culture and art. It can be propagated and promoted in a more widespread way when combined with commemorative activities, tourism, art exhibitions and museums. Both of the outer box and bottle can be used as a handicraft or collection with less discard or waste.
Anggota Tim: Creative Director: Zhang Yanhui
Designer: Zhang Xintong
Illustration：Wang shijie
Technical director: Zhou Xiaoli
Kredit Gambar: Zhang Yanhui
Zhang Xintong
Wang shijie