Altitude Series Label Anggur dening Yanhui Zhang

Karya Altitude Series Label Anggur dening Yanhui Zhang minangka pemenang sing diajeni banget saka A' Design Award Perak 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2023

Altitude Series Label Anggur

dening Yanhui Zhang

Klien: Wuhan Pufine Creative Technology Co., Ltd.

Pemenang A' Design Award Perak ing Kategori Bungkusan

24,753

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #141117

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Altitude Series Label Anggur

Altitude Series minangka label anggur sing digawe kanggo anggur saka wilayah Shangri-La lan diilhami saka peta harta karun ing crita-crita petualangan. Label iki nggunakake peta ketinggian kanggo nggambarake dhataran dhuwur lan garis lintang cendhek ing wilayah panandurane. Koordinat lan angka ketinggian nuduhake kualitas lan tingkatan saben anggur. Telung warna ngrujuk marang lingkungan lokal, yaiku salaka kanggo salju, biru kanggo tlaga, lan ireng kanggo langit wengi. Koordinat emas sing rada munggah ndadekake saben tingkatan gampang diidentifikasi. Cetakan ultraviolet ditrapake ing kertas khusus kanthi tekstur lengkung alus sing mbiaskan cahya.

Pangakuan

Babagan A' Design Award Perak

Altitude Series Label Anggur menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Altitude Series Label Anggur dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Altitude Series Label Anggur iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Ukuran & Kemasan: Width: 90MM, height: 95MM
Tag: Shangri-La, treasure, map, poster, wine, packaging design
Teknologi Produksi: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Tantangan Desain: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Riset: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Inspirasi: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Durasi Proyek: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Alur Operasi: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Anggota Tim: Creative Director: Xia Ling
Designer: Wang Yang
Kredit Gambar: Creative Director: Xia Ling