Heivy Kemasan Ombên Kolagen dening Jessica Yang - WeBranding Global

Karya Heivy Kemasan Ombên Kolagen dening Jessica Yang - WeBranding Global minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2023

Heivy Kemasan Ombên Kolagen

dening Jessica Yang - WeBranding Global

Klien: WeBranding Global

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

14,573

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #141987

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Heivy Kemasan Ombên Kolagen

Heivy minangka desain kemasan lan identitas merek kanggo sarangkéan ombên kolagen cair. Sarangkéan iki kalebu lima produk kang dijenengi Lullaby, Uplift, Revive, Fortify lan Protect. Saben botol nganggo werna lan pola dhewe-dhewe kanggo nggambarake profil rasa kang béda, nanging tata letak kang padha njaga supaya kabèh sarangkéan tetep nyawiji. Ombên-ombên iki disajèkaké ing botol kaca kanthi ukuran 35 x 35 x 107 milimeter, digawé saka bahan kang bisa didaur ulang kanthi sakabèhé. Ancasing desain iki yaiku kanggo nyugerhaké merek kanthi pesen kang cetha lan konsisten babagan kasarasan lan vitalitas.

Pangakuan

Babagan A' Design Award Perunggu

Heivy Kemasan Ombên Kolagen menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Heivy Kemasan Ombên Kolagen dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Heivy Kemasan Ombên Kolagen nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Ukuran & Kemasan: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Tag: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Teknologi Produksi: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Tantangan Desain: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Riset: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Inspirasi: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Durasi Proyek: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Alur Operasi: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Anggota Tim: Creative Director: Jessica Yang
WBG Creative Team