Nianfenyuanjiang Gu3o Kemasan Omben-omben Beralkohol dening Jinhui Liang, Keyong Dong and Rui Wu

Karya Nianfenyuanjiang Gu3o Kemasan Omben-omben Beralkohol dening Jinhui Liang, Keyong Dong and Rui Wu minangka pemenang sing diajeni banget saka A' Design Award Perak 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2023

Nianfenyuanjiang Gu3o Kemasan Omben-omben Beralkohol

dening Jinhui Liang, Keyong Dong and Rui Wu

Klien: Anhui Gujing Distillery Co. Ltd

Pemenang A' Design Award Perak ing Kategori Bungkusan

31,007

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #142192

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Nianfenyuanjiang Gu3o Kemasan Omben-omben Beralkohol

Gu30 iku botol sing dirancang kanggo baijiu, minuman keras tradisional Tiongkok. Desain iki nerusake lini produk Nianfenyuanjiang lan njaga wujud botol sing wis mapan sarta motif naga. Botol iki digawe nganggo sarin, bahan sing padhang lan transparan, saengga tekstur naga sing diukir katon luwih cetha lan cairan ing njerone luwih gampang dideleng. Kaca, plastik, akrilik lan kertas digunakake ing kemasan iki. Unsur-unsur kekaisaran ngelingake sejarah panyulingan sing dawa saka pabrik minuman kasebut. Desain iki nduweni tujuan kanggo mapanake produk ing segmen premium pasar baijiu.

Pangakuan

Babagan A' Design Award Perak

Nianfenyuanjiang Gu3o Kemasan Omben-omben Beralkohol menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Nianfenyuanjiang Gu3o Kemasan Omben-omben Beralkohol dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Nianfenyuanjiang Gu3o Kemasan Omben-omben Beralkohol iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
Ukuran & Kemasan: Width 15.4cm x Depth12cm x Height 28.5cm
Tag: Baijiu, spirit, packaging
Teknologi Produksi: glass, plastic, acrylic, paper
Tantangan Desain: The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
Riset: Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
Inspirasi: This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
Durasi Proyek: from 2021 to 2022, Bozhou City, Anhui Province, China
Alur Operasi: The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
Anggota Tim: President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu