Ocean Blue Kemasan Minuman Beralkohol dening Jingzhang Xiao and Dongyan Ruan

Karya Ocean Blue Kemasan Minuman Beralkohol dening Jingzhang Xiao and Dongyan Ruan minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2023

Ocean Blue Kemasan Minuman Beralkohol

dening Jingzhang Xiao and Dongyan Ruan

Klien: Jiangsu Yanghe Distillery Co., Ltd

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

20,223

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #142370

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Ocean Blue Kemasan Minuman Beralkohol

Ocean Blue minangka desain kemasan kanggo minuman roh baijiu. Botol iki nderek proporsi spiral Fibonacci, menehi wangun sing seimbang lan dinamis sing gampang dicekel lan dibukak. Bagean dhuwur diwenehi kilat emas sing ngelingake wedhi pantai, dene bagean ngisor diwenehi warna biru segara. Litografi pelat tembaga, teknik mata kucing lan embossing digunakake kanggo nambah tekstur permukaan. Kothak njaba digawe saka kertas papan abu-abu kanthi interior papan putih, bantalan busa lan blister tenunan. Sistem kode nyambungake saben botol, kothak lan kemasan kanggo mbantu nglindhungi produk saka pemalsuan.

Pangakuan

Babagan A' Design Award Perunggu

Ocean Blue Kemasan Minuman Beralkohol menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Ocean Blue Kemasan Minuman Beralkohol dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Ocean Blue Kemasan Minuman Beralkohol nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Ukuran & Kemasan: 140mmx115mmx320mm，
Tag: crafts, Baijiu, spirit, packaging, art
Teknologi Produksi: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Tantangan Desain: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Riset: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Inspirasi: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Durasi Proyek: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Alur Operasi: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Anggota Tim: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin