Jundao Guiniang Kemasan Baijiu dening Liang Chen

Karya Jundao Guiniang Kemasan Baijiu dening Liang Chen minangka pemenang sing diajeni banget saka A' Design Award Perak 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2023

Jundao Guiniang Kemasan Baijiu

dening Liang Chen

Klien: Shanghai Guijiu Group Co., Limited.

Pemenang A' Design Award Perak ing Kategori Bungkusan

26,821

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #142678

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Jundao Guiniang Kemasan Baijiu

Jundao Guiniang minangka desain kemasan kanggo omben-omben Baijiu Tiongkok kelas dhuwur. Botol keramik putih wujud segi enem iki dihias nganggo lukisan tinta tradisional Tiongkok, sing ditrapake liwat proses pembakaran enamel. Halo alus saka lukisan kasebut nggambarake gunung lan kali sarta ngrujuk marang lingkungan alam wilayah produksine. Proses bronzing nggambarake garis-garis medan wilayah asal kanthi lapisan-lapisan sing alus. Tutup emas kasebut diwangun kaya segel pribadi lan bisa disimpen minangka pajangan. Desain iki nyatakake budaya Tiongkok, rasa hormat marang alam, lan ajining tradhisi.

Pangakuan

Babagan A' Design Award Perak

Jundao Guiniang Kemasan Baijiu menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Jundao Guiniang Kemasan Baijiu dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Jundao Guiniang Kemasan Baijiu iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Ukuran & Kemasan: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Tag: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Teknologi Produksi: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Tantangan Desain: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Riset: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Inspirasi: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Durasi Proyek: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Alur Operasi: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Anggota Tim: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Kredit Gambar: Creative Director：Chen Liang