Jinlongquan Beer Kothak Hadiah dening Jin Zhang

Karya Jinlongquan Beer Kothak Hadiah dening Jin Zhang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2023

Jinlongquan Beer Kothak Hadiah

dening Jin Zhang

Klien: InBev jinlongquan beer (Hubei) Co., Ltd

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

18,068

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #144964

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Jinlongquan Beer Kothak Hadiah

Kothak hadiah iki nggunakake perekam paling populer ing taun 1980-an minangka prototipe nggawe, sing bakal ngelingake akeh wong, kalebu wong enom, babagan kenangan lan entuk interaksi emosional sing apik. Desainer nggunakake kothak karton corrugated kanggo desain, sing praktis, ramah lingkungan lan ngirit biaya. Ing wektu sing padha, dheweke trampil mbukak telung bolongan bunder ing ngarep kothak hadiah, sing bisa ndeleng macem-macem jinis produk bir kanthi intuisi, entuk desain telung lapisan emosi, perlindungan lingkungan lan fungsi.

Pangakuan

Babagan A' Design Award Perunggu

Jinlongquan Beer Kothak Hadiah menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Jinlongquan Beer Kothak Hadiah dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Jinlongquan Beer Kothak Hadiah nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Ukuran & Kemasan: Width 370mm x Depth 70mm x Height 310mm
Tag: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Teknologi Produksi: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Tantangan Desain: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Riset: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Inspirasi: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Durasi Proyek: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Alur Operasi: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Paten: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer