Nverhong Guihualinzang Kemasan Minuman Beralkohol dening Wen Liu

Karya Nverhong Guihualinzang Kemasan Minuman Beralkohol dening Wen Liu minangka pemenang sing diajeni banget saka A' Design Award Perak 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2023

Nverhong Guihualinzang Kemasan Minuman Beralkohol

dening Wen Liu

Klien: Shenzhen Oracle Creative Design Co., Ltd

Pemenang A' Design Award Perak ing Kategori Bungkusan

27,578

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #144973

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Nverhong Guihualinzang Kemasan Minuman Beralkohol

Shaoxing Nverhong Winery Co., Ltd. duwe sejarah sing dawa. Didegaké ing taun 1919, iku wakil saka Huangjiu. Dumunung ing Shanyu Dongguan, Kutha Shaoxing, Provinsi Zhejiang. Iku salah siji saka Enterprises backbone industri Huangjiu ing China lan wakil-ketua unit Cabang saka China Alkohol Industry Association.Nuerhong Huangjiu wis brewed karo finest beras ketan putih, karo werna cetha lan transparent, a mellow durung sugih. rasa lan aroma sing kuwat lan tahan lama.

Pangakuan

Babagan A' Design Award Perak

Nverhong Guihualinzang Kemasan Minuman Beralkohol menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Nverhong Guihualinzang Kemasan Minuman Beralkohol dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Nverhong Guihualinzang Kemasan Minuman Beralkohol iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Ukuran & Kemasan: 125X117X320mm
Tag: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Teknologi Produksi: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Tantangan Desain: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Riset: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspirasi: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Durasi Proyek: 2021.6-2022.3
Alur Operasi: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Anggota Tim: Wen Liu
Xianguo Wang