Liang Bai Kai Kemasan Banyu Ngombe dening Tiger Pan

Karya Liang Bai Kai Kemasan Banyu Ngombe dening Tiger Pan minangka pemenang sing diajeni banget saka A' Design Award Platinum 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PlatinumBungkusan· 2023

Liang Bai Kai Kemasan Banyu Ngombe

dening Tiger Pan

Klien: Jinmailang Beverage Co., Ltd

Pemenang A' Design Award Platinum ing Kategori Bungkusan

415,218

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #145406

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Liang Bai Kai Kemasan Banyu Ngombe

Liang Bai Kai iku botol kaca sing dirancang kanggo banyu ngombe godhogan sing wis adhem. Jeneng iki nuduhake banyu godhogan sing wis adhem, sawijining ombenan sing wis suwe umum ing Cina. Botol iki ora nganggo label. Nanging, karya seni saka lukisan Dinasti Song Riverside Scene from Tsingming dilukis maneh lan ditrapake ing kaca nganggo teknik cetak transfer panas. Gambar kasebut dibagi ing rolas botol, sing nglambangake rolas jam tradisional. Permukaan kaca nambahi kilap lan tekstur. Saben botol dhuwure 313 milimeter lan diametere 76,5 milimeter.

Pangakuan

Babagan A' Design Award Platinum

Liang Bai Kai Kemasan Banyu Ngombe menang A' Design Award Platinum, pangenalan sing prestisius banget sing diparingake marang desain sing pancen luar biasa, elegan lan megah. Pemenang Platinum iku keajaiban ciptaan, bukti wates kreativitas intelektual, lan nuduhake profesionalisme tanpa tandhing lan kejeniusan para desainer. Desain-desain iki dikarepake dadi karya sing paling kondhang sing nemtokake estetika sawijining jaman, nyumbang marang kesejahteraan masyarakat lan nyurung maju wates seni, sains, desain lan teknologi. Liang Bai Kai Kemasan Banyu Ngombe nuduhake tingkat kaunggulan sing ngluwihi wates lan tanpa ragu ndadekake donya panggonan sing luwih apik kanthi ciri-cirine sing nguntungake lan aji. Liang Bai Kai Kemasan Banyu Ngombe iku karya pemenang A' Design Award Platinum sing nggugah kekarepan, menehi inspirasi, nyenengake lan nuwuhake bungah gedhe.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
Ukuran & Kemasan: height 313mm x diameter 76.5mm
Tag: water, Chinese water, bottle, package, label-less
Teknologi Produksi: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
Tantangan Desain: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
Riset: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
Inspirasi: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
Durasi Proyek: The project lasts 5 months, designed in Shenzhen.
Alur Operasi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
Anggota Tim: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You
Kredit Gambar: Tiger Pan