Lay's More Belgian Really Impossible Kemasan Panganan dening PepsiCo Design and Innovation

Karya Lay's More Belgian Really Impossible Kemasan Panganan dening PepsiCo Design and Innovation minangka pemenang sing diajeni banget saka A' Design Award Perak 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2023

Lay's More Belgian Really Impossible Kemasan Panganan

dening PepsiCo Design and Innovation

Klien: PepsiCo Design & Innovation

Pemenang A' Design Award Perak ing Kategori Bungkusan

33,605

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #149717

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Lay's More Belgian Really Impossible Kemasan Panganan

Lay's More Belgian Really Impossible yaiku desain kemasan edisi winates kanggo kripik kentang sing didol ing Belgia. Kemasan iki nampilake rong rasa lokal anyar sing dikembangake bareng karo Brussels Ketjep. Konsumen Belgia diundang ngirimake konsep desain kanthi karakter lokal sing kuwat, lan rong konsep sing paling akeh entuk swara ditampilake lan dicantumake jenenge ing kemasan kasebut. Pendekatan iki minangka wangsulan tumrap pasar cemilan ing ngendi merek-merek lokal nawakake rasa lan klaim sing relevan. Desain iki nduweni tujuan supaya tetep njaga para panuku merek Lay's sing saiki lan narik kawigatene panuku anyar.

Pangakuan

Babagan A' Design Award Perak

Lay's More Belgian Really Impossible Kemasan Panganan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Lay's More Belgian Really Impossible Kemasan Panganan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Lay's More Belgian Really Impossible Kemasan Panganan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Inspirasi: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Wacanen Siaran Pers

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