Chilled Milk Karton dening Kazuo Fukushima and Haruka Takeuchi

Karya Chilled Milk Karton dening Kazuo Fukushima and Haruka Takeuchi minangka pemenang sing diajeni banget saka A' Design Award Wesi 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2023

Chilled Milk Karton

dening Kazuo Fukushima and Haruka Takeuchi

Klien: Meiji China Investment Co.,Ltd.

Pemenang A' Design Award Wesi ing Kategori Bungkusan

17,340

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #150429

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Chilled Milk Karton

Susu seger sing enak mung bisa diwenehake dening sapi sing dikembangake ing lingkungan sing apik. Lan sapi bebas akses menyang jatah campuran ngemot nutrisi sing seimbang. Inspirasi yaiku sapi kualitas dhuwur saka produk iki. Kualitas dhuwur dituduhake ing printing warna emas, lan ilustrasi sing digambar tangan nuduhake rasa alam sing enak. Kajaba iku, suket ing cangkeme sapi nuduhake lingkungan breeding sing apik. Tandha sapi emas minangka simbol produk iki. Lan cocok kanggo pasar Cina.

Pangakuan

Babagan A' Design Award Wesi

Chilled Milk Karton menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Chilled Milk Karton dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Chilled Milk Karton diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Ukuran & Kemasan: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Tag: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Teknologi Produksi: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Tantangan Desain: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Riset: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Inspirasi: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Durasi Proyek: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Alur Operasi: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Paten: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Anggota Tim: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Kredit Gambar: Photographer: Zhu Jie