Kahisu Kemasan Minuman Cuka Jepang dening Shinji Arashigawa

Karya Kahisu Kemasan Minuman Cuka Jepang dening Shinji Arashigawa minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2023

Kahisu Kemasan Minuman Cuka Jepang

dening Shinji Arashigawa

Klien: Applied Kansei Center

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

13,923

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #150594

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Kahisu Kemasan Minuman Cuka Jepang

Kahisu iku minuman cuka Jepang kanthi pesen etis, kang kaping pisan ing Jepang. Digawe saka kulit jeruk keprok pahit, kang sadurunge dibuwang sawise diperas sarijine. Konsep desain yaiku Desain Artistik kanggo Pilihan Etis. Kanggo mratelakake rong rasa anyar kang nggabungake aseme cuka, manise woh-wohan, lan pahite kulit jeruk keprok pahit, lan wektu istimewa nalika ngombe, digunakake botol jinis champagne, kang nglapis jagade loro seniman gedhe, Gauguin (Blend G) lan Monet (Blend M). Kothak hadiah nggunakake bahan kardus minimal kanggo nampung rong botol kanthi apik.

Pangakuan

Babagan A' Design Award Perunggu

Kahisu Kemasan Minuman Cuka Jepang menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Kahisu Kemasan Minuman Cuka Jepang dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Kahisu Kemasan Minuman Cuka Jepang nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Ukuran & Kemasan: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Tag: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Teknologi Produksi: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Tantangan Desain: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Riset: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Inspirasi: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Durasi Proyek: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Alur Operasi: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Anggota Tim: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa