Pazhu Winery Kemasan Anggur dening Yanhui Zhang

Karya Pazhu Winery Kemasan Anggur dening Yanhui Zhang minangka pemenang sing diajeni banget saka A' Design Award Wesi 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2024

Pazhu Winery Kemasan Anggur

dening Yanhui Zhang

Klien: Wuhan PUFINE Creative Technology Co., Ltd.

Pemenang A' Design Award Wesi ing Kategori Bungkusan

13,489

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #152702

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Pazhu Winery Kemasan Anggur

Pazhu Winery minangka desain kemasan kanggo anggur anggur sing diprodhuksi ing Tibet. Kothak njaba nuruti gaya arsitektur Kraton Potala, kanthi warna oker abang lan kuning watu minangka warna utama. Label PET digawe kanthi proses pangecapan ultraviolet sanga werna. Pola berkah becik, gendéra donga, uwit anggur, lan kewan lokal digambar kanthi gaya regional. Angka 3716 nuduhake dhuwuring papan panggonan winery kasebut. Nalika kothak dibukak ing sisih ndhuwur, wujud gunung-gunung ing sakiwa tengene bakal katon. Kothak hadiah kasebut ukurane 112 kaping 112 kaping 380 milimeter.

Pangakuan

Babagan A' Design Award Wesi

Pazhu Winery Kemasan Anggur menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Pazhu Winery Kemasan Anggur dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Pazhu Winery Kemasan Anggur diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
Ukuran & Kemasan: Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm
Tag: Tibet, extremely high altitude, national features, Pazhu Winery
Teknologi Produksi: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
Tantangan Desain: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
Riset: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
Inspirasi: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
Durasi Proyek: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Alur Operasi: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
Anggota Tim: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang