The Drum of Heaven and Earth Kemasan Minuman Keras dening Hai Zhu

Karya The Drum of Heaven and Earth Kemasan Minuman Keras dening Hai Zhu minangka pemenang sing diajeni banget saka A' Design Award Wesi 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2024

The Drum of Heaven and Earth Kemasan Minuman Keras

dening Hai Zhu

Klien: Shanxi Fenyangwang Wine Industry Co., Ltd.

Pemenang A' Design Award Wesi ing Kategori Bungkusan

12,557

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #154724

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan The Drum of Heaven and Earth Kemasan Minuman Keras

Kendhang Langit lan Bumi minangka desain kemasan guci kanggo Baijiu, minuman keras khas Tionghoa, sing bobote 25 kg. Wangune nyerupai kendhang perang jaman kuna, dijupuk saka inspirasi kendhang jenderal Guo Ziyi ing jaman Dinasti Tang. Ukiran timbul awujud naga lan Pixiu, kewan-kewan mujur miturut tradhisi Tionghoa, digabungake karo aksara kaligrafi kanthi teknik relief telung dimensi sing bisa dirasakake nganggo tangan. Sepuhan emas lan cap timbul menehi tekstur sing sugih ing permukaane. Panuthuk kendhang ing kiwa-tengen bisa dianggo minangka wadhah, saengga minuman keras kasebut bisa dienggo bareng. Ukuran kemasan iki 565 x 209 x 742 mm.

Pangakuan

Babagan A' Design Award Wesi

The Drum of Heaven and Earth Kemasan Minuman Keras menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. The Drum of Heaven and Earth Kemasan Minuman Keras dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. The Drum of Heaven and Earth Kemasan Minuman Keras diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Ukuran & Kemasan: product dimensions, 565 mm x 209 mm x 742 mm
Tag: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Teknologi Produksi: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Tantangan Desain: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Riset: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Inspirasi: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Durasi Proyek: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Alur Operasi: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Anggota Tim: Hai Zhu