Karya Miok Kemasan Bir Susu dening Iris Fan minangka pemenang sing diajeni banget saka A' Design Award Perak 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2024

Miok Kemasan Bir Susu

dening Iris Fan

Klien: Miok

Pemenang A' Design Award Perak ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #155700

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Miok Kemasan Bir Susu

Miok yaiku desain kemasan kanggo bir susu sing didol ing kaleng. Ombenan iki nggabungake susu legi lan kecut karo gelembung bir, sarta ngandhut probiotik kanthi kadar alkohol sing sithik. Konsep desaine yaiku campuran. Ing sakiwa-tengene aksara Miok sing ngambang, rong wujud cairan nyawiji dadi wangun anyar. Basa visuale kandel, dinamis, lan nyenengake. Logo dadi unsur utama ing kaleng, saengga merek iki gampang ditepungi ing pasar. Saben kaleng isine 375 mililiter. Sistem kemasan iki kalebu kothak hadiah, kothak pengiriman, lan kothak sing gampang digawa kanggo dodolan online lan ing toko.

Pangakuan

Babagan A' Design Award Perak

Miok Kemasan Bir Susu menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Miok Kemasan Bir Susu dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Miok Kemasan Bir Susu iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Ukuran & Kemasan: 375mL per can
Tag: Mixing, Milk Beer, Packaging, Can, Miok
Teknologi Produksi: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Tantangan Desain: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Riset: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Inspirasi: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Durasi Proyek: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Alur Operasi: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Paten: Copyrights belong to IBEA, 2021
Anggota Tim: Iris Fan
Kredit Gambar: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao