Shan Ling 3 Kothak Kemasan dening Shanghai Kuyekuye Technology Co., Ltd.

Karya Shan Ling 3 Kothak Kemasan dening Shanghai Kuyekuye Technology Co., Ltd. minangka pemenang sing diajeni banget saka A' Design Award Wesi 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2024

Shan Ling 3 Kothak Kemasan

dening Shanghai Kuyekuye Technology Co., Ltd.

Klien: 361°kids

Pemenang A' Design Award Wesi ing Kategori Bungkusan

10,865

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #156355

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Shan Ling 3 Kothak Kemasan

Shan Ling 3 minangka kothak kemasan edisi terbatas kang dienggo kanggo nyimpen sepatu, klambi, lan aksesoris kanggo siji set tim olahraga. Wujud segitigane bedo karo kothak segi papat sing biasa digunakake, saengga kabeh barang bisa dilebokake kanthi rata ing njero kothak. Siji kothak iki cocog kanggo ukuran sepatu saka 31 nganti 43, dene klambine digulung supaya ora kisut sajrone proses pangiriman. Bahan sing digunakake ramah lingkungan, lan pangurangan volume sarta bobot kothak iki nyuda panganggone bahan uga biaya logistik. Grafis sing ditampilake njupuk inspirasi saka seni kaligrafi Tionghoa lan legenda iwak koi sing mlumpat liwati gapura naga, kanthi nggunakake iwak, gapura, lan banyu minangka elemen utama.

Pangakuan

Babagan A' Design Award Wesi

Shan Ling 3 Kothak Kemasan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Shan Ling 3 Kothak Kemasan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Shan Ling 3 Kothak Kemasan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
Ukuran & Kemasan: Width 480 mm x Depth 540 mm x Height 115 mm
Tag: Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
Teknologi Produksi: The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
Tantangan Desain: How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.

At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing.
Riset: Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.

When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges.
Inspirasi: Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Durasi Proyek: The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
Alur Operasi: 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work

2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture

3) Creative: Deeply explore Chinese traditional culture

4) Appearance and structural design: Abstract core shapes, colors, and patterns

5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes

6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water

7) Make samples

8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.

9) Production: Ensure uniform quality of each product and control of cost and schedule.
Anggota Tim: Creative Director: Xusong Wang
Designer: Xiao Dong