Dragon Year Gift Fungsi Utama: Kemasan Teh dening Tao Ran

Karya Dragon Year Gift Fungsi Utama: Kemasan Teh dening Tao Ran minangka pemenang sing diajeni banget saka A' Design Award Wesi 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2024

Dragon Year Gift Fungsi Utama: Kemasan Teh

dening Tao Ran

Klien: Shenzhen Yixin Visual Brand Consultant Co., Ltd

Pemenang A' Design Award Wesi ing Kategori Bungkusan

12,076

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #157666

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Dragon Year Gift Fungsi Utama: Kemasan Teh

Teks Buku: Dragon Year Gift minangka desain kemasan kanggo teh Pu'er, digawe minangka kado kanggo Pahargyan Musim Semi Tionghoa. Desain iki njupuk inspirasi saka naga, kewan sing mbekta kabegjan ing mitologi Tionghoa kuna, lan saka wilayah pegunungan Yunnan, papan asale teh Pu'er. Gambar naga sing digawe tangan kanthi kaligrafi lan lukisan tinta digabungake karo simbol naga sing prasaja sing digawe nganggo piranti lunak grafis. Kemasan njaba sing prasaja lan lugu iki kontras karo gaya tinta sing kandel lan wani ing kemasan njero. Kertas katun tangan saka komunitas etnis lokal dicithak nganggo teknik screen printing, saengga saben potongan duwe wujud sing unik.

Pangakuan

Babagan A' Design Award Wesi

Dragon Year Gift Fungsi Utama: Kemasan Teh menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Dragon Year Gift Fungsi Utama: Kemasan Teh dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Dragon Year Gift Fungsi Utama: Kemasan Teh diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
Ukuran & Kemasan: 200mm x 200mm x 4mm
Tag: Packing，Tea packaging，Pu'er tea packaging，Dragon Year
Teknologi Produksi: The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
Tantangan Desain: In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
Riset: In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
Inspirasi: The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
Durasi Proyek: The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
Alur Operasi: As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
Paten: Copyright
Name: Tao Ran
Year: 2023

Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd