Heti Branding lan Packaging dening Cansu Dagbagli Ferreira

Karya Heti Branding lan Packaging dening Cansu Dagbagli Ferreira minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2024

Heti Branding lan Packaging

dening Cansu Dagbagli Ferreira

Klien: Cansu Dagbagli Ferreira

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

17,393

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #158924

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Heti Branding lan Packaging

Heti, dijenengi saka tembung Dakota kang tegesé Griya, nyedhiyakake minuman kang nggambarake esensi omah kanthi rasa alami, ngrayakake tetanduran asli Amerika Utara. Merek dampak sosial iki nyedhiyakake sebagian pangasilan kanggo ndhukung komunitas suku. Effortless Wisdom, konsep branding-ipun, nampilake ilustrasi lan rasa gaya pribumi, kanthi packaging sing diilhami saka simetri geometris seni Dakota, nggambarake keseimbangan lan harmoni. Desain punika nggabungake palet monokrom kanthi aksen warna, negesake jeroné seni pribumi ing konteks modern.

Pangakuan

Babagan A' Design Award Perunggu

Heti Branding lan Packaging menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Heti Branding lan Packaging dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Heti Branding lan Packaging nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Ukuran & Kemasan: 12 oz can label dimensions are 151 x 195 mm
Tag: native, indigenous, social, infused, drink, illustration
Teknologi Produksi: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Tantangan Desain: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Riset: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspirasi: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Durasi Proyek: 8 months, 2023-2024, United States and France
Alur Operasi: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery