Lays Dungeons And Dragons Kemasan Panganan dening PepsiCo Design and Innovation

Karya Lays Dungeons And Dragons Kemasan Panganan dening PepsiCo Design and Innovation minangka pemenang sing diajeni banget saka A' Design Award Perak 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2024

Lays Dungeons And Dragons Kemasan Panganan

dening PepsiCo Design and Innovation

Klien: PepsiCo

Pemenang A' Design Award Perak ing Kategori Bungkusan

36,019

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #159630

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Lays Dungeons And Dragons Kemasan Panganan

Lays Dungeons and Dragons yaiku desain kemasan panganan sing digawe kanggo maneka warna keripik kentang. Kemasan iki dirilis minangka gandhengan karo film taun 2023 Dungeons and Dragons, Honor Among Thieves, lan uga dibarengi karo kit influencer. Desain iki njupuk inspirasi saka jagad fantasi film kasebut. Tokoh utama ing kampanye iki yaiku The Potato, sawijining karakter sing muncul ing film lan uga kentang tenanan. Tema iki nggandhengake crita kasebut karo kentang sing ditandur ing luwih saka 100 tegalan ing Amerika Serikat lan Kanada sing nyedhiyakake bahan kanggo keripik kasebut.

Pangakuan

Babagan A' Design Award Perak

Lays Dungeons And Dragons Kemasan Panganan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Lays Dungeons And Dragons Kemasan Panganan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Lays Dungeons And Dragons Kemasan Panganan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
Inspirasi: The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

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