Fruit Bar Fungsi Utama: Kemasan Camilan dening Olha Takhtarova

Karya Fruit Bar Fungsi Utama: Kemasan Camilan dening Olha Takhtarova minangka pemenang sing diajeni banget saka A' Design Award Wesi 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2024

Fruit Bar Fungsi Utama: Kemasan Camilan

dening Olha Takhtarova

Klien: SOTB and D

Pemenang A' Design Award Wesi ing Kategori Bungkusan

15,963

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #160663

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Fruit Bar Fungsi Utama: Kemasan Camilan

Teks Buku: Fruit Bar minangka desain kemasan kanggo sawetara jinis camilan alami. Camilan iki digawe saka kacang, woh-wohan lan wiji, tanpa bahan tambahan buatan. Saben varian, kalebu aprikot, buah ara, plum, kurma lan multifruit, disuguhake ing kemasan kanthi ukuran 140 kanthi 130 milimeter. Gradasi warna sing padhang ing ungu, oranye, ijo, biru lan abang misahake saben varian ing rak. Karakter ilustrasi makili saben woh-wohan lan nampilake energi lan kabungahan. Logo individu digawe kanggo saben produk supaya luwih gampang dikenali lan menehi citra sing ramah kanggo brand kasebut.

Pangakuan

Babagan A' Design Award Wesi

Fruit Bar Fungsi Utama: Kemasan Camilan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Fruit Bar Fungsi Utama: Kemasan Camilan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Fruit Bar Fungsi Utama: Kemasan Camilan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Ukuran & Kemasan: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Tag: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Teknologi Produksi: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Tantangan Desain: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Riset: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inspirasi: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Durasi Proyek: Poland. The project began in January 2023 and ended in June 2023
Alur Operasi: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.