Jian Shan Jian Shui Kemasan Minuman Keras dening Jing Chen

Karya Jian Shan Jian Shui Kemasan Minuman Keras dening Jing Chen minangka pemenang sing diajeni banget saka A' Design Award Emas 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2024

Jian Shan Jian Shui Kemasan Minuman Keras

dening Jing Chen

Klien: Jing Chen

Pemenang A' Design Award Emas ing Kategori Bungkusan

153,304

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #160933

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Jian Shan Jian Shui Kemasan Minuman Keras

Desain kemasan kontemporer saiki wis ora mung fungsi prasaja kanggo ngreksa barang, nanging luwih wigati kanggo nularake konsep perlindungan lingkungan lan ngunggahake nilai produk. Forum desain pungkasan nedahake yen ngadhepi tantangan ekologis, kemasan ramah lingkungan mboko sithik dadi tren anyar, bahan biodegradable lan desain daur ulang disenengi akeh. Kajaba iku, kebaruan uga dadi tren industri, lan konsep kaya kustomisasi personal mboko sithik mengaruhi watesan kemasan.

Pangakuan

Babagan A' Design Award Emas

Jian Shan Jian Shui Kemasan Minuman Keras menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Jian Shan Jian Shui Kemasan Minuman Keras dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Jian Shan Jian Shui Kemasan Minuman Keras nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Ukuran & Kemasan: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Tag: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Teknologi Produksi: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Tantangan Desain: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Riset: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Inspirasi: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Durasi Proyek: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Alur Operasi: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.