Karya Passion Fruit Bir dening Jin Zhang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2024

Passion Fruit Bir

dening Jin Zhang

Klien: Wuhan Sanbu Brand Design

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

15,096

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #161420

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Passion Fruit Bir

2024 minangka Taun Naga ing China. Merek bir iki dijenengi "Golden Dragon Spring", mula desainer nggambarake "naga" sing makili semangat merek lan semangat Tiongkok, sing dadi unsur visual penting ing kemasan iki. Ing wektu sing padha, iki minangka bir kerajinan kanthi rasa markisa. Desainer nggunakake pang lan godhong markisa, uga kuping gandum lan hop sing paling penting ing proses nggawe bir, kanggo nggawe pemandangan sing kebak urip, nampilake rasa markisa sing nyegerake.

Pangakuan

Babagan A' Design Award Perunggu

Passion Fruit Bir menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Passion Fruit Bir dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Passion Fruit Bir nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Ukuran & Kemasan: height 250mm x diameter 80mm
Tag: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Teknologi Produksi: The bottle is made of iron
Tantangan Desain: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Riset: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Inspirasi: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Durasi Proyek: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Alur Operasi: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Paten: InBev jinlongquan beer (Hubei) Co., Ltd
Anggota Tim: Designer: Jin Zhang
illustration: Jin Zhang