Luna Alpina Kemasan dening Arman Auzhanov

Karya Luna Alpina Kemasan dening Arman Auzhanov minangka pemenang sing diajeni banget saka A' Design Award Perak 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2025

Luna Alpina Kemasan

dening Arman Auzhanov

Klien: Eurasia Elite

Pemenang A' Design Award Perak ing Kategori Bungkusan

29,600

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #163103

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Luna Alpina Kemasan

Arman Auzhanov, desainer saka Kazakhstan, nggawe proyèk vodka lengkap kanggo sektor premium. Dhèwèké nggunakake gambar Rembulan lan Angkasa minangka kode semantik sing jelas adhedhasar bahan teknologi modern. Posisi kasebut adhedhasar rong USP: emosional (vodka diprodhuksi miturut fase Rembulan) lan rasional (diresiki nggunakake filtrasi watu rembulan). Botol kanthi bentuk pribadi duwé debossing kaya kawah rembulan. Kanggo label, dhèwèké nggunakake bahan kanthi mikrokristal sing nggawe gambar dinamis langit wintang, lan Lensa Fresnel kanggo gambar Rembulan. Kemasan hadiah futuristik ngrampungake gambar kasebut.

Pangakuan

Babagan A' Design Award Perak

Luna Alpina Kemasan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Luna Alpina Kemasan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Luna Alpina Kemasan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Ukuran & Kemasan: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Tag: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Teknologi Produksi: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Tantangan Desain: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Riset: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Inspirasi: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Durasi Proyek: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Alur Operasi: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Paten: Copyrights belong to Arman Auzhanov, 2021-2024