Graceful Ode Kemasan Minuman Keras dening Chengdu Stone Design Co., Ltd

Karya Graceful Ode Kemasan Minuman Keras dening Chengdu Stone Design Co., Ltd minangka pemenang sing diajeni banget saka A' Design Award Perak 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2025

Graceful Ode Kemasan Minuman Keras

dening Chengdu Stone Design Co., Ltd

Klien: Jiangsu King’luck Brewery Joint-Stock Co. Ltd

Pemenang A' Design Award Perak ing Kategori Bungkusan

26,330

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #164157

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Graceful Ode Kemasan Minuman Keras

Graceful Ode yaiku seri kemasan minuman keras sing diilhami saka puisi lan kaligrafi Tiongkok. Telung tema kasebut dijenengi miturut feng, ya lan song, yaiku telung klasifikasi puisi Tiongkok. Saben botol nggawa aksara Tiongkok kanthi wujud telung dimensi, dipadhakake karo tekstur horisontal sing ngelingake marang kaligrafi ing kertas beras lan nambahi kedalaman taktil. Tutupe dibentuk kaya gumuk-gumuk sing ngglendhong, kanthi gerigi ing sisih ndhuwur. Werna dadi panentu swasana saben tema: ijo pirus gradasi, krem anget lan kuning peteng. Seri iki cocog kanggo kumpulan kulawarga, bujana bisnis lan perayaan resmi.

Pangakuan

Babagan A' Design Award Perak

Graceful Ode Kemasan Minuman Keras menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Graceful Ode Kemasan Minuman Keras dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Graceful Ode Kemasan Minuman Keras iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
Ukuran & Kemasan: product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
Tag: traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
Teknologi Produksi: The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
Tantangan Desain: The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
Riset: Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
Inspirasi: The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
Durasi Proyek: The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
Alur Operasi: The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
Anggota Tim: Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou