Avoya Kemasan Kaca dening Sule Esra Cetinkaya

Karya Avoya Kemasan Kaca dening Sule Esra Cetinkaya minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2025

Avoya Kemasan Kaca

dening Sule Esra Cetinkaya

Klien: Avoya

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

16,312

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #164399

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Avoya Kemasan Kaca

Botol banyu mineral Avoya nggambarake kesucian, keseimbangan, lan pembaruan. Wujude sing langsing lan nyempit nambah ergonomis nalika uga nglambangake kalenturane banyu. Label kasebut nampilake ikon bunder sing alus, makili siklus pembaruan lan inti revitalisasi saka banyu sing sugih mineral. Digawe saka kaca flint ekstra kualitas dhuwur, kanthi pilihan warna turquoise lan ijo, botol iki njaga isi premium nalika nawakake estetika sing halus. Interaksi transparansi lan cahya nyorot kesuciane, nggabungake keanggunan modern karo kekuwatan restoratif alam.

Pangakuan

Babagan A' Design Award Perunggu

Avoya Kemasan Kaca menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Avoya Kemasan Kaca dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Avoya Kemasan Kaca nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
Ukuran & Kemasan: Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
Tag: Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
Teknologi Produksi: Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
Tantangan Desain: The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
Riset: According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
Inspirasi: Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
Durasi Proyek: The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
Alur Operasi: Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
Anggota Tim: Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch