Grandpa Gui Kemasan Teh dening Jinxin Liu

Karya Grandpa Gui Kemasan Teh dening Jinxin Liu minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2025

Grandpa Gui Kemasan Teh

dening Jinxin Liu

Klien: Grandpa Gui

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

12,689

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #166449

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Grandpa Gui Kemasan Teh

Kakek Gui minangka desain kemasan teh sing digawe kanggo merek teh herbal. Kemasane digawe saka kertas khusus doff, dicithak nganggo werna Pantone lan diwenehi finishing emboss. Ilustrasi tuwuhan lan kembang sing dadi isi tehe ditampilake ing permukaane. Palet warna sing sumeh nggambarake karakter produk sing ringan. Struktur kemasan iki nyempurnakake wangun kothak pesawat tradisional lan dikombinasikake karo teknik lilitan tradisional Tionghoa. Metode lilitan iki nyuda biaya produksi lan menehi tampilan sing khas marang kemasane.

Pangakuan

Babagan A' Design Award Perunggu

Grandpa Gui Kemasan Teh menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Grandpa Gui Kemasan Teh dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Grandpa Gui Kemasan Teh nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
Ukuran & Kemasan: Width 270 mm x Depth 100 mm x Height 95 mm
Tag: Packaging, Tea, Chinese Culture, Women, Herbs
Teknologi Produksi: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
Tantangan Desain: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
Riset: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
Inspirasi: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
Durasi Proyek: The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
Alur Operasi: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
Anggota Tim: Designer: Jinxin Liu
Kredit Gambar: Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu