Courage 2.0 Desain Kemasan dening Edmund Lim and Tony Ng

Karya Courage 2.0 Desain Kemasan dening Edmund Lim and Tony Ng minangka pemenang sing diajeni banget saka A' Design Award Emas 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2025

Courage 2.0 Desain Kemasan

dening Edmund Lim and Tony Ng

Klien: Detail Pte Ltd

Pemenang A' Design Award Emas ing Kategori Bungkusan

102,343

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #168255

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Courage 2.0 Desain Kemasan

Kekuwatan minimalisme: nyuda nganti dadi unsur inti. Panggunaan garis sing resik, ruang putih sing jembar, lan tipografi subtle nggawe wibawa klinis nalika nambah keterbacaan. Tata letak tanpa kekacauan ndadekake informasi wigati katon cetha: bahan aktif, manfaat ilmiah, lan endorsement dermatologis, nuwuhake kapercayan lan kejelasan. Maksimalake dinamisme warna: pendekatan anyar kanggo vibrancy. Desain kemasan iki nggunakake warna maksimal, dinamis, lan mencorong nalika tetep njaga kredibilitas ilmiah. Warna jero lan sugih kaya navy utawa emerald nggambarake keahlian dermatologi.

Pangakuan

Babagan A' Design Award Emas

Courage 2.0 Desain Kemasan menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Courage 2.0 Desain Kemasan dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Courage 2.0 Desain Kemasan nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The Power of Minimalism, Stripping Back to Essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility.
A clutter-free layout allows key information, such as active ingredients, scientific benefits, and dermatological endorsements to stand out, fostering trust and clarity.

Maximizing Color Dynamism: A New Approach to Vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility.
Deep, rich tones such as navy or emerald convey dermatological expertise. Accents of gold, silver, or metallic foiling introduce an element of prestige without compromising clinical authenticity. The interplay of high-contrast colors, paired with negative space, enhances readability and visual appeal.
Ukuran & Kemasan: ‎8 x 4.7 x 20 cm; 315 g
Teknologi Produksi: Design is printed on the transparent sticker with soft-touch matte finishes exude a luxurious, velvety feel, reminiscent of the smoothness one seeks in skincare results. Raised embossing or debossing offers a tactile cue to emphasize critical product details, reinforcing credibility and quality.
Tantangan Desain: Expertise and modernity in the packaging design transcend aesthetics. They shape perception, build trust, and elevate the entire haircare experience. Through minimalist layouts, sensorial elements, dynamic color strategies, and scientifically infused design, we crafted the packaging that not only captivates but also educates and reassures consumers.
Riset: Packaging design has evolved from a simple method of protection and information delivery into an art form that encapsulates brand identity, expertise, and modernity. Today’s intelligent packaging design elevates both the aesthetic and functional aspects of a product, marrying innovation with clarity to create a unique consumer experience.

Contemporary packaging is the power of minimalism, stripping back to essentials. In an era inundated with visual clutter especially in the FMCG market, minimalism stands as a beacon of simplicity and elegance. A pared-down design not only eliminates distractions but also accentuates the product’s intrinsic qualities. This approach allows consumers to focus on what truly matters, resulting in a clean, impactful presentation that exudes confidence and sophistication. Minimalist packaging serves as a subtle yet potent statement, suggesting that quality need not be complicated to be compelling.

Sensorial Design: The packaging design is about engaging multiple senses, and this is where sensorial design comes into play. Engaging beyond the visual, textured finishes and embossed graphics can invite touch and curiosity, transforming the interaction into a multisensory journey. Such engagement not only elevates the brand experience but also builds a memorable connection with consumers, who appreciate the thoughtful interplay between design and functionality.

Maximizing Color Dynamism: an approach to vibrancy in the design. Color is a powerful tool that influences perception, emotions, and behavior. Dynamic color palettes are used strategically to attract attention, guide consumer experience, and reinforce brand identity. By experimenting with bold yet harmonious color combinations, we imbue packaging with energy, setting the product apart from competitors and resonating with a dynamic audience.

Incorporating dermatology and science cues is essential for crafting authority in design. A clinical yet appealing design that uses clean lines, neutral tones, and subtle scientific imagery communicates precision, trustworthiness, and expertise. The design choices reassure consumers about the product’s reliability and efficacy, effectively blending the art of visual storytelling with the rigor of scientific principles.

Ultimately, the design embodies a fusion of art and science, in harmonizing expertise, minimalism, sensorial engagement, and vibrant color dynamics. It is a holistic approach that transforms ordinary packaging into an experience that is modern, engaging, and authoritative.
Inspirasi: Dermatology, this is the design direction for this project. This exploration delves into the art of minimalist layouts, sensorial design elements, dynamic color strategies, and the infusion of dermatology and scientific cues, culminating in a packaging experience that resonates with consumers at both an intellectual and emotional level.
Durasi Proyek: The project started in October 2024 and finished in October 2024 and was launched in the Indonesia Market on January 2025.
Anggota Tim: Creative Director: Edmund Lim
Senior Designer: Tony Ng