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Thorn Metamorphosis Animasi Produk dening Qzens Furniture Art Design

Karya Thorn Metamorphosis Animasi Produk dening Qzens Furniture Art Design minangka pemenang sing diajeni banget saka A' Design Award Perak 2025 sing bergengsi ing Kategori Kompetisi Desain Film, Video lan Animasi.


PerakFilm· 2025

Thorn Metamorphosis Animasi Produk

dening Qzens Furniture Art Design

Klien: QZENS Furniture - Art - Design

Pemenang A' Design Award Perak ing Kategori Film

43,733

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #170360

Warna

Desaine

Babagan Thorn Metamorphosis Animasi Produk

Thorn Lighting ngowahi wujud paling landhep ing alam, yaiku duri, dadi obyek desain modern sing nggambarake keseimbangan antara atos lan alus, cahya lan bayangan. Diilhami dening metamorfosis alam, pencahayaan iki nglambangake kekuatan, ketahanan lan pertumbuhan spiritual liwat kasangsaran. Desain iki nggabungake pinggiran organik mentah karo garis-garis industri, nggambarake kaendahan lan pangarep-arep sing ditemokake ing tantangan. Pengalaman sinematik digawe nggunakake Houdini, Redshift, lan teknik simulasi canggih kanggo nggambarake transformasi iki kanthi visual, nggabungake semangat liar alam karo estetika modern.

Pangakuan

Babagan A' Design Award Perak

Thorn Metamorphosis Animasi Produk menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Thorn Metamorphosis Animasi Produk dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Thorn Metamorphosis Animasi Produk iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Ukuran & Kemasan
The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
Tag
Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Teknologi Produksi
Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Tantangan Desain
Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Riset
The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Inspirasi
Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Durasi Proyek
The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Alur Operasi
The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Anggota Tim
Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN
Kredit Gambar
Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN

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