Kweichow Moutai Kemasan Minuman Keras dening Yi Huang and Pei Luo

Karya Kweichow Moutai Kemasan Minuman Keras dening Yi Huang and Pei Luo minangka pemenang sing diajeni banget saka A' Design Award Emas 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2025

Kweichow Moutai Kemasan Minuman Keras

dening Yi Huang and Pei Luo

Klien: Moutai Industrial Design Center

Pemenang A' Design Award Emas ing Kategori Bungkusan

182,591

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #170755

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Kweichow Moutai Kemasan Minuman Keras

Kweichow Moutai iku desain kemasan kanggo minuman keras Tiongkok sing didol ing Jepang. Wujud botol kasebut adhedhasar botol Moutai klasik lan njupuk warna sarta karakter porselen Ru Kiln, sing wiwit ana ing jaman dinasti Tang. Kaligrafi ing kemasan kasebut asale saka geguritan karya pujangga Jepang Pangeran Nagaya, sing ditulis nalika jaman dinasti Tang. Frasa sing padha uga katon ing barang bantuan sing dikirim saka Jepang menyang Wuhan, ngelingake ijol-ijolan budaya sing wis suwe antarane loro negara kasebut. Kemasan iki ukurane 77 kali 77 kali 173 milimeter. Desain iki dadi sarana kanggo ijol-ijolan budaya.

Pangakuan

Babagan A' Design Award Emas

Kweichow Moutai Kemasan Minuman Keras menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Kweichow Moutai Kemasan Minuman Keras dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Kweichow Moutai Kemasan Minuman Keras nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Ukuran & Kemasan: 77x77x173mm
Tag: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Teknologi Produksi: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Tantangan Desain: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Riset: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Inspirasi: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Durasi Proyek: Renhuai city 24 July 2023 - 7 August 2023
Alur Operasi: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Anggota Tim: Design Director [Yi Huang]
Creative Director [Pei Luo]
Kredit Gambar: Moutai Industrial Design Center