Hong Jiu Kemasan Minuman Keras dening Tian Sheng Cheng

Karya Hong Jiu Kemasan Minuman Keras dening Tian Sheng Cheng minangka pemenang sing diajeni banget saka A' Design Award Perak 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2026

Hong Jiu Kemasan Minuman Keras

dening Tian Sheng Cheng

Klien: Shenzhen Jinjia New Intelligent Packaging Co., Ltd.

Pemenang A' Design Award Perak ing Kategori Bungkusan

18,664

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #177863

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Hong Jiu Kemasan Minuman Keras

Hong Jiu iku paket hadiah kanggo baijiu, minuman keras tradisional saka Tiongkok. Botol iki awujud kreteg lengkung tradisional Tiongkok lan digawe saka kaca kristal borosilikat dhuwur, sing dipilih amarga bening lan tahan benturan. Payon logam berlapis emas, sing digawe nganggo teknik cor lilin ilang (lost wax casting) kanthi presisi, sarta motif cloisonne awujud mega, manuk bango, lan kembang dadi hiasan ing bagean ndhuwur. Nalika tutupe dibukak, bagean njero mbukak kaya lukisan pemandangan ing mburi botol. Talam iki uga bisa dadi papan pajangan, mula botol bisa disimpen minangka hiasan meja.

Pangakuan

Babagan A' Design Award Perak

Hong Jiu Kemasan Minuman Keras menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Hong Jiu Kemasan Minuman Keras dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Hong Jiu Kemasan Minuman Keras iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This is a strong liquor (baijiu) from Huangshan. The bottle design breaks tradition by using the shape of a Chinese arched bridge to show its cultural roots. When you open the gift box, it unfolds like a landscape painting that matches the bottle's bridge design. The product tells a story about scenery, architecture, and liquor, making it a special way to share Huangshan's culture and Huizhou craftsmanship.
Ukuran & Kemasan: The bottle has a diameter of 250 millimeters and a height of 180 millimeters
Teknologi Produksi: We use high-borosilicate crystal glass (or K9 optical glass) for the main body. It offers exceptional clarity, strong impact resistance, and high heat resistance, perfectly meeting the display and safety requirements for premium liquor packaging.
Tantangan Desain: The three core components, including the gilded roof, cloisonné parts and glass bridge body, need to be accurately assembled with snaps. It is necessary to ensure stable and firm structure without looseness, as well as easy opening and disassembly. At the same time, assembly gaps should be avoided to affect the overall aesthetic effect, which puts very high requirements on mold precision and assembly tolerances.
Riset: Inspired by traditional Chinese arch bridges and Chinese aesthetics, this design focuses on cultural expression and experiential innovation for high-end liquor packaging, creating an integrated solution that combines artistic value, practical function, and cultural heritage.Drawing on cultural symbols such as traditional Chinese roof eaves, cloisonné patterns, and landscape imagery, the top features a gilded metal roof component made via precision lost-wax casting. Paired with cloisonné cloud, crane, and flower patterns, the design merges intangible cultural heritage craftsmanship with modern manufacturing technology, balancing premium texture and mass production feasibility.
Inspirasi: This design combines the beauty of Huangshan's mountains, Huizhou architecture, and liquor culture. Using "rainbow" as the main idea, it connects two aspects: 1) The rainbow in nature (the beauty of Huangshan's misty clouds), and 2) The rainbow in architecture (the shape of traditional folk bridges). The clear, rainbow-like color of the liquor matches the fine details of Huizhou buildings and the elegant style of baijiu, creating a visual symbol that tells a poetic story with cultural meaning.
Durasi Proyek: The project started in April 2025 in SHENZHEN and finished in August 2025 in SHENZHEN
Alur Operasi: When the lid is opened, the arch-shaped liquor bottle is fully displayed. Its transparent glass body, gilded traditional Chinese roof, and cloisonné crane patterns create a "scene within a scene" effect with the landscape painting on the lid. Users can view every detail of the packaging from 360 degrees for an immersive first visual experience. The tray can also be used as a display stand, turning the bottle into a desktop ornament and giving the packaging a second life.