Wellkaya Primary Function: Kukis Herbal Millet dening Dheeraj Bangur

Karya Wellkaya Primary Function: Kukis Herbal Millet dening Dheeraj Bangur minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2026

Wellkaya Primary Function: Kukis Herbal Millet

dening Dheeraj Bangur

Klien: Brandsthan

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

7,989

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #178726

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Wellkaya Primary Function: Kukis Herbal Millet

Book Text: Sistem kemasan iki nyampekake manfaat herbal fungsional liwat hierarki tipografi kang cetha lan tata letak informasi kang terstruktur. Telung varian dibedakake nganggo kode warna kang dikontrol, panyilarasan grid kang konsisten, lan ikonografi kang ringkes kanggo pangenalan kang cepet. Ukiran botani vintage nuduhake kawruh herbal tradisional, dene komposisi kang disederhanakake njaga keterbacaan ing lingkungan ritel. Rincian kang diwatesi ndhukung kajelasan lan konsistensi. Desain iki nyeimbangake referensi budaya karo struktur kontemporer, mesthekake keterbacaan lan bedan.

Pangakuan

Babagan A' Design Award Perunggu

Wellkaya Primary Function: Kukis Herbal Millet menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Wellkaya Primary Function: Kukis Herbal Millet dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Wellkaya Primary Function: Kukis Herbal Millet nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Ukuran & Kemasan: 174 mm x 60 mm x 198 mm
Tag: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Teknologi Produksi: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Tantangan Desain: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
Riset: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Inspirasi: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Durasi Proyek: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Alur Operasi: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.